5 Local Marketing Trends to Watch in 2021 [E-Book]
The post 5 Local Marketing Trends to Watch in 2021 [E-Book] appeared first on Rio SEO.
View ArticleNextdoor: The Neighborhood-centric Local Marketing Platform [Webinar Recap]
One of the biggest challenges local marketers face is effectively reaching local customers in the moments that matter. What’s more, it becomes increasingly difficult to target those hyperlocal...
View Article‘Near Me’ Searches Up Dramatically as Online Shoppers Still Look to Buy Local
Brick-and-mortar businesses who have been fighting off Amazon for years found themselves overwhelmed by local customers looking for the same ease in online shopping experiences at the local level due...
View Article2021 Local Marketing Predictions and What’s to Come
Staying at the leading edge of the local search landscape means making sure your brand is positioned to take advantage of new features and functionalities as they become available. Lately, the updates...
View ArticleGuide to Local Curbside Pickup Marketing for Enterprise Brands
If you found your brand in sudden need of low-contact order fulfillment methods with the onset of COVID-19, you’re not alone. Restaurants, retailers, and other local businesses were left scrambling to...
View ArticleLocal Search Consumer Behavior Trends By Industry January 2021 Update
Each month, we evaluate the local search performance of 200,000+ business locations to bring you new consumer search behavior insights. As the Coronavirus pandemic and associated social distancing and...
View ArticleRevolutionizing the Hyperlocal Search Experience [Webinar Recap]
The past year has caused massive disruptions in your local marketing strategies worldwide due to shifts in consumer shopping behavior, making local marketer’s jobs increasingly difficult and the...
View ArticleHow Multi-Location Brands Can Prepare for the Google Algorithm Page...
Multi-location brands be warned, the latest Google algorithm page experience update will go into effect in a few short months. If your brand isn’t equipped with the tools and knowledge to make the...
View ArticleThe Value of Parent and Child Listings Hierarchy in Local Search
Sometimes, there are elements of the business that exist in the real world but can’t effectively be displayed in your local listings descriptions and attributes. For example, if your department store...
View ArticleLocal Consumer Search Behavior Trends February 2021 Update
Since October 2020, Rio SEO has been analyzing anonymized Google My Business data for over 200,000 locations across the United States to bring you a monthly trends report to serve as a benchmark for...
View ArticleThe Future of Zero-Click Search and Local Marketing Strategy [Webinar Recap]
Zero click searches have been at the core of numerous marketing debates as of late. Missed opportunity, lost conversions, and search engine monopolization are just a few of the issues arising in these...
View ArticleReopening Local Businesses: A Checklist for Multi-Location Brands
With many states currently in the process of reopening for business as vaccines roll out to combat the COVID-19 pandemic, local businesses are likely to encounter unprecedented new challenges. The...
View ArticleGetting Started with Your Local Marketing Partner: What Happens After...
Relevant and accurate local listings and pages have never been more important for multi-location brands. However, managing these is no easy feat for companies with hundreds or thousands of locations....
View ArticleApple Maps iOS 15 Updates: What Multi-Location Brands Can Expect
Recently, Google announced a bevy of new features and enhancements coming soon to Google Maps. These updates intend to improve the user experience, enabling users to find their desired destination...
View ArticleAMP vs Core Web Vitals: Do Brands Need One, The Other, or Both?
This past year, SEO and digital marketing circles have been buzzing with news and speculation about the impending launch of Google’s Core Web Vitals. But just a few short years ago, Accelerated Mobile...
View ArticleBest Practices for Preparing for Google Search Algorithm Updates
Google recently announced two back-to-back core updates that rolled out in June and July 2021, as well as the highly anticipated Page Experience update, which is rolling out through August 2021. These...
View ArticleYelp Summer 2021 Feature Improvements and Best Practices
With the gradual reopening of society from the pandemic, businesses are emerging with cautious optimism for a return to the new normal. Add the uncertainty of the new Delta variant, business as usual...
View Article5 Research-Backed Recommendations for Local Marketers Post-Pandemic
The pandemic has without a doubt caused noticeable changes in consumer behavior. During the height of the lockdowns, consumers faced closed stores, reduced hours, and social-distancing requirements....
View ArticleGoogle’s Link Spam Update: What It Means for Enterprise Brands
Google completed rolling out its link spam update on August 24, 2021, according to Google Search Central. Google notes that this particular update was part of its continued efforts to improve the...
View ArticleGoogle Title Tags Update: What Enterprise Marketers Need to Know
Following industry buzz around why and how title tags were sometimes appearing differently than intended in search results, Google confirmed it is rewriting title tags. In An update to how we generate...
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