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5 Local Marketing Trends to Watch in 2021 [E-Book]

The post 5 Local Marketing Trends to Watch in 2021 [E-Book] appeared first on Rio SEO.

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Nextdoor: The Neighborhood-centric Local Marketing Platform [Webinar Recap]

One of the biggest challenges local marketers face is effectively reaching local customers in the moments that matter. What’s more, it becomes increasingly difficult to target those hyperlocal...

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‘Near Me’ Searches Up Dramatically as Online Shoppers Still Look to Buy Local

Brick-and-mortar businesses who have been fighting off Amazon for years found themselves overwhelmed by local customers looking for the same ease in online shopping experiences at the local level due...

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2021 Local Marketing Predictions and What’s to Come

Staying at the leading edge of the local search landscape means making sure your brand is positioned to take advantage of new features and functionalities as they become available. Lately, the updates...

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Guide to Local Curbside Pickup Marketing for Enterprise Brands

If you found your brand in sudden need of low-contact order fulfillment methods with the onset of COVID-19, you’re not alone. Restaurants, retailers, and other local businesses were left scrambling to...

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Local Search Consumer Behavior Trends By Industry January 2021 Update

Each month, we evaluate the local search performance of 200,000+ business locations to bring you new consumer search behavior insights. As the Coronavirus pandemic and associated social distancing and...

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Revolutionizing the Hyperlocal Search Experience [Webinar Recap]

The past year has caused massive disruptions in your local marketing strategies worldwide due to shifts in consumer shopping behavior, making local marketer’s jobs increasingly difficult and the...

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How Multi-Location Brands Can Prepare for the Google Algorithm Page...

  Multi-location brands be warned, the latest Google algorithm page experience update will go into effect in a few short months. If your brand isn’t equipped with the tools and knowledge to make the...

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The Value of Parent and Child Listings Hierarchy in Local Search

Sometimes, there are elements of the business that exist in the real world but can’t effectively be displayed in your local listings descriptions and attributes. For example, if your department store...

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Local Consumer Search Behavior Trends February 2021 Update

Since October 2020, Rio SEO has been analyzing anonymized Google My Business data for over 200,000 locations across the United States to bring you a monthly trends report to serve as a benchmark for...

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The Future of Zero-Click Search and Local Marketing Strategy [Webinar Recap]

Zero click searches have been at the core of numerous marketing debates as of late. Missed opportunity, lost conversions, and search engine monopolization are just a few of the issues arising in these...

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Reopening Local Businesses: A Checklist for Multi-Location Brands

With many states currently in the process of reopening for business as vaccines roll out to combat the COVID-19 pandemic, local businesses are likely to encounter unprecedented new challenges. The...

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Getting Started with Your Local Marketing Partner: What Happens After...

Relevant and accurate local listings and pages have never been more important for multi-location brands. However, managing these is no easy feat for companies with hundreds or thousands of locations....

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Apple Maps iOS 15 Updates: What Multi-Location Brands Can Expect

Recently, Google announced a bevy of new features and enhancements coming soon to Google Maps. These updates intend to improve the user experience, enabling users to find their desired destination...

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AMP vs Core Web Vitals: Do Brands Need One, The Other, or Both?

This past year, SEO and digital marketing circles have been buzzing with news and speculation about the impending launch of Google’s Core Web Vitals. But just a few short years ago, Accelerated Mobile...

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Best Practices for Preparing for Google Search Algorithm Updates

Google recently announced two back-to-back core updates that rolled out in June and July 2021, as well as the highly anticipated Page Experience update, which is rolling out through August 2021. These...

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Yelp Summer 2021 Feature Improvements and Best Practices

With the gradual reopening of society from the pandemic, businesses are emerging with cautious optimism for a return to the new normal. Add the uncertainty of the new Delta variant, business as usual...

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5 Research-Backed Recommendations for Local Marketers Post-Pandemic

The pandemic has without a doubt caused noticeable changes in consumer behavior. During the height of the lockdowns, consumers faced closed stores, reduced hours, and social-distancing requirements....

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Google’s Link Spam Update: What It Means for Enterprise Brands

Google completed rolling out its link spam update on August 24, 2021, according to Google Search Central. Google notes that this particular update was part of its continued efforts to improve the...

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Google Title Tags Update: What Enterprise Marketers Need to Know

Following industry buzz around why and how title tags were sometimes appearing differently than intended in search results, Google confirmed it is rewriting title tags. In An update to how we generate...

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